There has been an increase in the variety of equity offerings in the mutual fund industry lately.
This has been advanced by several factors like :
· Increase in Inflow
· Growing market sentiment & Retail Exposure
· SEBI’s re-categorization exercise
Increasing retail exposure has meant that investors are now more aware about mutual funds in general, this has led to higher expectations with regards to product offerings.
SEBI’s re-categorization exercise has also meant that AMC’s now cannot have more than one active fund in a category except for thematic funds.
All of the aforementioned points have resulted in mutual fund companies looking for newer products to penetrate the retail space even further while staying in compliance.
The recent influx of momentum funds in a short space of time is a result of that.