Why must you invest in a falling market?
Imagine a smartphone you really like that you were
considering buying, now imagine its price has fallen by 15-20%.
Nothing has changed except for the price, would you not buy
just because the price has fallen?
Of course not!
The same is true for investing in a falling market, why
would you not invest in a falling market when you have the opportunity to
accumulate more units at a lower price?
This applies only if the fundamentals of your investments
remain the same, it is only natural for your investments to also see a dip if
the broader market is also going through a fall.
You should also be careful to not try to time the market and
instead stagger your investments.